What is this for?
Introducing the Dashboard Insights' Business Metrics Dictionary, a comprehensive guide designed to provide you with clear definitions, business impacts, and formula logic for each metric featured in our data analytics dashboards.
Gain a deeper understanding of your metrics based on industry standards, empowering you to run your business more efficiently!
Metrics Dictionary
Billing Metrics | Definition | Business Impact | Formula Logic |
Overall Billing | Total amount billed to clients over a specific period which includes all types of invoices. | Indicates the revenue generated from services rendered, essential for financial forecasting and assessing business performance. | Sum of all invoices issued to clients during a specific period |
Recoverability | Percentage of billed hours or costs that can be recovered from clients as revenue. | Helps in evaluating the efficiency of billing processes and client agreements which ensures profitability and cash flow management. | Billable WIP / WIP Billing |
Write Ons | Additional charges added to a client's invoice after the initial billing which are often for services not previously accounted for. | Reflects flexibility in billing practices and can contribute positively to revenue if managed effectively. | Sum of additional charges added to invoices after initial billing |
Write Offs | Reductions in billed amounts that are deemed uncollectible or not billable to clients. | Affects profitability directly by reducing potential revenue which highlights the need for effective client management and billing accuracy. | Sum of reductions in billed amounts deemed uncollectible or non-billable |
Net Write Ons / Offs | The net effect of additional charges (Write Ons) and reductions (Write Offs) on total billed amounts. | Provides a clear picture of adjustments made to billing which influences financial reporting and client relationships. | Difference of Write Ons and Write Offs |
Billed Hourly Rate | Average rate charged per billable hour to clients. | Key metric for pricing strategy and profitability analysis which ensures alignment with market rates and cost recovery. | Total billed amount / Total billable hours |
WIP Hourly Rate | Average rate calculated based on work in progress (WIP) hours which indicates the cost of services yet to be billed. | Helps manage cash flow by forecasting future revenue and assessing the financial health of ongoing projects. | Total WIP amount / Total WIP hours |
Billing Budget | Predetermined financial target or plan for billable revenue within a specific period. | Guides revenue projections and resource allocation that are crucial for financial planning and business growth. | Budgeted revenue targets for the specified period |
WIP Billing | Revenue generated from work in progress that has been billed to clients. | Indicates current revenue generation and billing efficiency which influences cash flow and profitability. | Sum of revenue from billed WIP |
Miscellaneous Billing | Charges for non-standard services or items billed separately from regular fees. | Can enhance revenue diversification and profitability depending on the frequency and consistency of such charges. | Sum of charges for non-standard services or items billed separately |
No WIP Billing | Revenue generated directly from services rendered that does not have any work in progress. | Provides clarity on immediate revenue streams and billing accuracy which impacts financial reporting and client billing practices. | Difference of Overall Billing and WIP Billing |
Time Billing | Amount billed to clients based on the amount of time spent on their projects or services. | Influences revenue recognition and client cost management.
| Billable rate * Number of billable hours |
WIP Invoiced | Work in progress hours or costs that have been invoiced but not yet paid by clients. | Reflects revenue that is yet to be collected, influencing cash flow management and financial stability. | Sum of values for WIP hours or costs that have been invoiced but not yet paid |
Profitability Metrics | Definition | Business Impact | Formula Logic |
Total Costs | All expenses incurred in the production or delivery of goods and services. | Determines profitability of products or services which helps pricing decisions, cost-cutting strategies, and overall financial planning. | Sum of all costs |
Time Costs | Value associated with time spent on a particular activity or project which includes wages, salaries, and overhead costs incurred during that time. | Assesses the efficiency of processes and projects that aids in resource allocation and identification of opportunities for productivity improvement. | Total Labor Costs + Overhead Costs during the time period |
Disbursement Costs | Expenses related to payments made which include salaries, supplier payments, rent, utilities, etc. | Ensures efficient cash flow management and budget control which helps in evaluating the financial health of the business and optimising spending. | Sum of all payments made during a specified period |
Profit | Financial gain realised when revenue from sales exceeds the costs, expenses, and taxes incurred in producing and selling goods or services. | Indicates success in generating income and sustaining operations. | Revenue - Total Costs |
Profit Percentage (%) | Portion of revenue that turns into profit which indicates overall profitability. | Highlights operational efficiency and helps compare profitability against industry benchmarks for informed decision-making. | (Net Profit / Total Revenue) x 100 |
Jobs Metrics | Definition | Business Impact | Formula Logic |
Open Jobs | Number of jobs or projects that are currently active and have not yet been completed. | Indicates the volume of ongoing work and helps in resource allocation and workload management. | Count of all jobs that are currently active and not marked as completed |
Open Overdue Jobs | Number of open jobs that have passed their planned completion date. | Highlights delays in job completion which could affect client satisfaction and project profitability. | Count of open jobs where the current date is beyond the planned completion date |
Open Jobs Unbilled WIP | Value of work performed on open jobs that has not yet been invoiced. | Represents potential revenue that has been earned but not yet billed which impacts cash flow and financial reporting. | Sum of all unbilled work performed on open jobs |
Open Jobs Total WIP | Total value of work completed on all Open Jobs including Total WIP values invoiced. | Ensures that revenue is accounted for when work is done and not just when payment is received. | Total Value of Work Completed on Open Jobs + Total Amount Invoiced for Those Jobs |
Average Open Jobs Aging | Average age of all open jobs, calculated from the start date to the current date. | Helps in understanding the typical duration of ongoing projects and identifying any delays or inefficiencies. | Sum of the age of each open job divided by the number of open jobs |
Avg Days Since Last Timesheet | Average number of days since the last timesheet entry for ongoing jobs or projects. | Indicates how recently work has been recorded which can affect project tracking and billing accuracy. | Sum of days since last timesheet entry for each job divided by the number of jobs |
Open Jobs Budget | Total budget allocated for all open jobs. | Provides a measure of the financial resources assigned to ongoing projects, helping to monitor budget adherence. | Sum of the budgets for all open jobs |
Total WIP vs Budget | Comparison of the total work in progress (WIP) value to the total budget allocated for those jobs. | Helps in assessing if the work performed is within the budgeted limits which identifies potential overruns. | (Total WIP / Total Budget) x 100 |
Tasks Completed Percentage (%) | Percentage of tasks that have been completed out of the total number of tasks planned. | Reflects the progress of projects and can help in assessing productivity and project performance. | (Number of Completed Tasks / Total Number of Tasks) x 100 |
Open Tasks | Number of tasks that are still pending and have not been completed. | Indicates the remaining work required to complete projects and helps in tracking progress and resource allocation. | Count of tasks that are still open |
Milestones Completed Percentage (%) | Percentage of project milestones that have been completed out of the total number of milestones set. | Provides an overview of the progress towards major project goals and helps in project management. | (Number of Completed Milestones / Total Number of Milestones) x 100 |
Open Milestones | Number of milestones that are still pending completion in ongoing projects. | Helps in tracking significant project phases and identifying any delays in reaching key goals. | Count of milestones that are still open |
Actual vs Estimated Hours | The comparison between the actual hours worked and the estimated hours originally planned for a job or project. | Indicates whether projects are being completed within the estimated time frame and helps in evaluating efficiency. | Actual Hours - Estimated Hours |
Completed Jobs | Number of jobs or projects that have been finished and closed. | Provides insight into completed work, helping in performance analysis and resource planning. | Count of jobs that are marked as completed |
Completed Overdue Jobs | Number of completed jobs that were finished after their planned completion date. | Highlights delays in job completion which could impact client satisfaction and project evaluations. | Count of completed jobs where the completion date is beyond the planned completion date |
Billable WIP | Value of work in progress that is eligible to be billed to clients. | Represents potential revenue that can be invoiced, impacting cash flow and financial health. | Sum of work in progress amounts that are billable |
Completed Jobs Billing | Total amount billed for completed jobs. | Provides insight into revenue generated from completed projects and helps in financial analysis. | Sum of all billing amounts for completed jobs |
Job Turnaround Time | Total time taken to complete a job from start to finish. | Helps in assessing the efficiency of job completion and can influence customer satisfaction and project planning. | Completion Date - Start Date |
Turnaround Time Target | Planned or target duration for completing a job from start to finish. | Serves as a benchmark for evaluating job efficiency and meeting client expectations. | Defined target duration for each job, often set based on historical data or client requirements |
Completed Jobs Billing vs Budget | Comparison between the total billing for completed jobs and the budget allocated for those jobs. | Assesses if the revenue from completed jobs aligns with the planned budget, helping to evaluate profitability. | (Completed Jobs Billing / Completed Jobs Budget) x 100 |
Completed Jobs WIP vs Budget | Comparison between the work in progress value for completed jobs and the budget allocated for those jobs. | Helps in understanding if the completed work was within budget limits and identifies any cost overruns. | (Completed Jobs WIP / Completed Jobs Budget) x 100 |
Completed Jobs Tasks | Number of tasks that have been completed within finished jobs. | Provides insight into the detailed completion status of jobs and helps in evaluating task management efficiency. | Count of tasks completed within completed jobs |
Team Member Metrics | Definition & Business Impact | Business Impact | Formula Logic |
Billable Hours | Total hours spent on work that can be invoiced to clients. | Directly affects revenue generation as these hours are chargeable to clients which can lead to increased profitability if maximised. | Sum of all hours worked on client-related tasks that are eligible for billing |
Non-Billable Hours | Total hours spent on activities that cannot be billed to clients. (e.g., internal meetings, training, administrative tasks) | Impacts profitability as these hours do not contribute directly to revenue. Monitoring and reducing non-billable hours can improve overall efficiency. | Total hours worked - Billable Hours |
Leave Hours | Total hours taken off by employees for vacation, sick leave, or personal time. | Affects workforce availability and productivity. High leave hours can reduce operational capacity and impact project timelines. | Sum of all hours taken as leave by employees |
Total Timesheet Hours | Total hours recorded by employees on their timesheets. | Provides an overview of total employee effort and resource allocation that is essential in analysing productivity and capacity utilisation. | Sum of all timesheet entries |
Capacity Hours | Total number of hours available for work, based on the number of employees and their working hours. | Reflects the maximum potential work output which helps in planning and resource management. | Number of employees × Standard working hours per employee |
Productivity Actual (%) | Percentage of productive hours compared to the total available hours. | Measures the efficiency of resource utilisation. Higher productivity means better use of available time and resources. | (Billable Hours / Capacity Hours) × 1 00 |
Chargeable Hours | Similar to Billable Hours, these are hours spent on work that can be charged to clients. | Directly impacts revenue in which higher chargeable hours indicate better client utilisation and profitability. | Total hours billed to clients |
Production | Amount of WIP Added including the Net Write Ons/Offs on a specific timeframe. | Helps in aligning financial records with actual project performance and conditions. | WIP Added + Net Write Ons/Offs |
Productivity Target | Desired level of productivity to achieve based on historical data, industry benchmarks, or strategic goals. | Sets performance goals and standards in which achieving or exceeding targets can lead to improved profitability and operational efficiency. | Pre-set goals or benchmarks based on historical data and business objectives |
Timesheets Variance | Difference between the hours reported on timesheets and the expected or planned hours. | Highlights discrepancies in time reporting and resource utilisation which helps in identifying inefficiencies or errors. | Actual Timesheet Hours - Planned or Expected Timesheet Hours |
Recoverability | Percentage of a team member’s billed hours or costs that can be recovered from clients as revenue. | Helps in evaluating the efficiency of billing processes and client agreements which ensures profitability and cash flow management. | Billable WIP / WIP Billing |
WIP Invoiced | Value of work in progress that has been invoiced to clients. | Directly impacts cash flow and revenue in which efficient invoicing of WIP ensures timely revenue realisation. | Total value of WIP that has been billed to clients |
WIP Billing | Process of billing clients for work that is still in progress. | Helps in cash flow management and realising revenue from ongoing projects. | Total amount billed for work in progress |
WIP Hourly Rate | Rate at which work in progress is billed to clients based on hours worked. | Higher WIP hourly rates can increase revenue but must be balanced against client expectations and market rates. | Total WIP Invoiced / Total WIP Hours |
Billed Hourly Rate | Average rate charged to clients per hour worked. | Determines revenue per hour of work in which higher billed hourly rates can improve profitability but must align with client expectations. | Total Amount Billed / Total Billable Hours |
Net Write Ons / Offs | Changes to invoices based on reducing or increasing the amount billed. | Frequent write-offs may indicate issues with billing accuracy or client disputes and can affect revenue and profitability. | Total Write-Ons - Total Write-Offs |
Overall Billing | Total amount billed to clients over a specific period. | Helps in evaluating the financial performance of a business given its direct impact to revenue. | Sum of all invoices issued to clients |
WIP Added | Value of new work added to the work in progress during a specific period. | Indicates the growth of ongoing projects and potential future revenue in which higher WIP added may reflect increased project activity. | Total value of new WIP entries during the period |
WIP Invoiced | Total value of work in progress that has been billed to clients. | Helps in managing cash flow and assessing the financial health of ongoing projects. | Sum of all invoices issued for work that is still in progress |
WIP Movement | Net change in the value of work in progress over a specific period, including additions and completions. | Reflects changes in project scope and progress which helps in understanding project dynamics and financial status. | WIP Added - WIP Completed or Invoiced |
WIP Total | Total value of all work in progress at a specific point in time. | Provides an overview of ongoing project values and potential revenue which helps in managing project cash flow and financial planning. | Sum of all WIP values at a given time |
WIP Metrics | Definition | Business Impact | Formula Logic |
WIP Balance | Total value of work that has been started but not yet completed or billed. | High WIP Balance indicates that a significant amount of work is in progress and may suggest cash flow issues if these amounts are not invoiced soon. | Total Costs Incurred − Total Invoiced Amount |
Open Jobs WIP Unbilled | Total value of work that has been completed but not yet billed for open jobs or projects. | Highlights the potential revenue that has been earned but not yet invoiced, affecting cash flow and revenue recognition. | Total WIP for Open Jobs − Amount Billed for Open Jobs |
WIP Added | Value of new work added to the work in progress during a specific period. | Indicates the growth of ongoing projects and potential future revenue in which higher WIP added may reflect increased project activity. | Total value of new WIP entries during the period |
WIP Invoiced | Total value of work in progress that has been billed to clients. | Helps in managing cash flow and assessing the financial health of ongoing projects. | Sum of all invoices issued for work that is still in progress |
WIP Starting | WIP Balance at the beginning of a specific period. | Sets a baseline for tracking changes in WIP over time, helping to analyse trends in project progress and financial performance. | WIP Balance at the Start of the Period |
Current WIP Days | Average number of days that work in progress remains in the WIP category before being billed or completed. | Key for assessing project completion and invoicing efficiency, as longer WIP Days may reveal delays or inefficiencies that need attention. | Current WIP Balance / Average Daily Cost |
Time WIP | Amount of time that has been recorded for work in progress but not yet billed. | Helps keep track of work hours that haven't been billed yet, which impacts cash flow and project profits. This is important for managing billing and resource use. | Total Time Spent on WIP |
Disbursement WIP | Costs incurred for work in progress that have been paid out but not yet invoiced to the client. | Affects cash flow and financial planning, as these disbursements represent out-of-pocket expenses that have not yet been reimbursed through billing. | Total Disbursements for WIP |
Interims | Interim invoices or partial billing amounts for work done up to a certain point in time. | Helps in managing cash flow by allowing partial payments for ongoing work. They also help in recognising revenue progressively throughout the project. | Total Amount of Interim Invoices |
WIP Movement | Net change in the WIP Balance over a specific period, capturing additions and reductions. | Provides insight into the dynamics of project progress and financial impact. | Ending WIP Balance − Starting WIP Balance |
Leads Metrics | Definition | Business Impact | Formula Logic |
Total Leads | Total number of potential customers or opportunities identified within a specific period. | Helps assess the effectiveness of marketing campaigns and lead generation strategies. | Sum of All Leads Collected During the Period |
Current Leads | Number of active leads that are still in the process of being qualified or nurtured. | Tracks ongoing sales efforts and pipeline health, giving insight into current workload and potential future revenue from leads still in the funnel. | Total Leads − (Leads Won + Leads Lost) |
Leads Won | Number of leads that have successfully converted into customers or completed sales. | Key for measuring sales performance and effectiveness, impacting revenue and reflecting the success of sales and marketing efforts. | Number of Leads that Resulted in a Sale or Contract |
Leads Lost | Leads that were not successfully converted into customers. | Finds problems in sales process and lead qualification, showing why leads aren't converting and suggesting ways to improve. | Number of Leads that Did Not Result in a Sale or Contract |
Estimate Lead Value | Projected revenue or monetary value associated with each lead, calculated based on historical data, average deal size, or other relevant metrics. | Helps focus on valuable opportunities and use resources better, making it easier to predict revenue and see the ROI from lead generation. | Average Deal Size × Lead Conversion Probability |
Lead Conversion Rate | Percentage of leads that are successfully converted into customers or sales. | Indicates an effective sales process and strong lead qualification which is crucial for understanding the effectiveness of sales strategies and optimising the sales funnel. | (Leads Won / Total Leads) x 100 |
Completed Activities | Number of tasks or actions related to lead management or sales activities that have been successfully finished. | Measures the effectiveness of sales and marketing teams, giving insights into lead management and sales progress. | Number of Tasks or Actions Completed |
Not Completed Activities | Tasks or actions related to lead management or sales that have not yet been finished or accomplished. | Shows where follow-ups or actions are needed, helping find and fix delays in moving leads through the sales process. | Total Planned Activities − Completed Activities |
Quotes Metrics | Definition | Business Impact | Formula Logic |
Total Quotes | Total number of quotations or proposals issued to potential clients within a specific period. | Helps in assessing the volume of business opportunities and the effectiveness of the sales process. | Sum of Quotes Issued |
Quote Amount | Total value of the quotations provided to clients. | Crucial for revenue forecasting and understanding the potential value of opportunities in the sales pipeline. | Sum of All Quote Values |
Client Quoted | Number of unique clients who have received quotes within a given period. | Provides insight into how many clients are being targeted and engaged through the quoting process. | Number of Unique Clients That Received Quotes |
Quote Acceptance Rate | Percentage of quotes that are accepted and converted into actual sales or contracts. | High Quote Acceptance Rate indicates that quotes are competitive and well-aligned with client needs, reflecting positively on the sales process. | (Number of Quotes Accepted / Total Number of Quotes) x 100 |
Valid Quotes | Quotations that meet all necessary criteria for consideration, such as accurate pricing, complete information, and compliance with client requirements. | Helps in evaluating the effectiveness of the quoting process and ensures that only accurate and compliant quotes are considered for follow-up. | Number of Quotes that Meet All Criteria |
Quote Budget | Estimated cost or budget outlined in the quote provided to the client. | Helps in aligning client expectations with financial projections and ensures that the quote is realistic and feasible. | Estimated Total Cost in the Quote |
Quote Cost | Actual cost incurred to fulfill the quotation, including production, labor, and materials. | Helps in assessing the profitability of each quote and managing financial performance. | Actual Cost to Fulfill the Quote |
Quote Profit | Difference between the Quote Amount and the Quote Cost. | Assesses if quotes are financially viable and pricing strategies are effective, helping to evaluate the profit potential of each opportunity. | Quote Amount − Quote Cost |
Quote Profit Margin | Percentage of profit relative to the Quote Amount. | Assesses the efficiency of pricing and cost management, offering insights into quote profitability and helping set competitive prices. | (Quote Profit / Quote Amount) x 100 |